About Coveted

Coveted was founded by the siblings John and Chrisoula Olimpia de Rothschild. Chrisoula Olimpia, a collector for over a decade, grew frustrated with a secondary market built on opacity and access, where the right bag reliably finds the wrong buyer. John brought the operational infrastructure.

Together they built Coveted as the thing neither could find elsewhere: a platform where outcome is transparent, entry is open, and the prize is real.

Each draw is operated through a defined process. Entrants answer the required skill questions, choose their entries within the stated limits, and participate under the published rules for that draw. A free postal entry route remains available.

Where a winner is verified, that winner may elect either the authenticated bag or the stated cash alternative. Where the bag is selected, preferred available colour is confirmed during the winner process, subject to availability at that time.

Coveted is a brand of The Rothschild Foundation LLC.

Coveted is not affiliated with any bank, financial institution, or the Hermès Group.